Direct to Fans: Aziz Ansari’s ‘Dangerously Delicious’

Lately there has been a new trend in online distribution of stand-up albums. The newest is Aziz Ansari’s Dangerously Delicious which will be available online Tuesday for $5. The hour long show can be downloaded or streamed without commercials or limitations. This should delight fans who will be able to enjoy Ansari’s album right at release without having to go through networks.

Ansari is following other recent online trailblazers such as Louis C.K. and Bill Maher. This is also similar to the release of Radiohead’s In Rainbows in 2007, which provided the download of their album online to fans to “pay as they wished.” Ansari explains of the new trend, “It seems like this is the thing to do at this moment when so much is changing and nobody’s really figured out how to do anything. In this era, the way people consume media, the way people release media has not caught up.”

Despite the new direction of famous comedians and musicians using online distribution for their fans, Karen North, (director of the USC Annenberg Program in Online Communities) says, “If you have a following, it’s great, because you have people to announce it to, people to anticipate it and people to search for you. When you release content, it will be found and purchased or found and appreciated. Going straight to consumer if you don’t have some kind of following is a bit of a needle in a haystack.” Hopefully this will even out with the help of big name talent, so the fans will be able to enjoy more cost friendly entertainment.

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