Super bowl 46 ended with a Hail Mary pass that failed, resulting in another New York Giants win. But for many people around the world the football game was just something to watch between the commercials. A total of 63 commercials were aired, 12 in the 1st quarter, 19 in the 2nd quarter, four at half time, nine in the 3rd quarter and 19 in the 4th quarter. While the products these commercials tried to sell were different, most of them (and I counted 36) used humor to deliver their message. This is a reaffirmation to the fact that people prefer to laugh than be scared, and will better remember something if it is presented in a funny way.
It is interesting to note that even though over fifty percent of the companies embraced humor only one commercial featured a well-known stand-up comedian. Jerry Seinfeld and Jay Leno appeared in the “2012 Acura NSX” commercial which, for the Seinfeld sitcom fans, was a real treat as it also featured the famous “Soup Nazi.”
This “Average Joe” comedy approach is not new or unique to this Super bowl. In previous years only 1 or 2 stand-up comedians appeared in the commercials; in 2011 it was Roseanne Barr and Richard Lewis in a “Snickers” commercial, 2010 featured Tracy Morgan in a “Volkswagen,” and in 2009 it was Carlos Mencia in a “Bud Light” commercial.
Will this trend continue? We will have to wait for Super bowl 47.
Here’s Seinfeld’s Super Bowl ad, courtesy of YouTube:
About the Author: I was born in the sixties in a little country in the Middle East. I never heard about stand-up comedy until I moved to the USA in 1984 where every night at 10:30 I watched the Johnny Carson show hoping to see a stand-up comic. Since then watching stand-up comedy has been tasteful, zero calorie food for my soul. Currently I reside in Israel.